Monthly Archives: May 2009

In defense of distraction

Posted on May 26, 2009 by

Fascinating feature in New York Magazine about how we are dealing with all these technologies that require constant attention and apparently we are not very good at multi-tasking Over the last twenty years, Meyer and a host of other researchers … Continue reading →

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Tons of data, but does it help?

Posted on May 26, 2009 by

Some interesting data via mediapost sourced from Andreas Weigend, over at the Harvard Business Blog. In 2009, more data will be generated by individuals than in the entire history of mankind through 2008. Information overload is more serious than ever. Andreas is … Continue reading →

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Monetizing social media

Posted on May 21, 2009 by

Pretty amazing… How to monetize social media – Tencent example

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Google maps targets ads based on addresses

Posted on May 19, 2009 by

Today I looked up an address for a watch repair shop in Google Search. Then I went to maps.google.com to get a map. Lo and behold, there is an ad for another watch repair shop below the directions. To experiment, … Continue reading →

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How we decide?

Posted on May 19, 2009 by

Just finished reading “How we decide?“, a fine book by Jonah Lehrer A lot of good stuff in this book…My summary below: Interesting information about the role of automatic nervous system and emotions in controlling human responses to events. It … Continue reading →

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Repost from Mashable: Putting Social Media Monetization in “Context”

Posted on May 18, 2009 by

Reposting an old article that I wrote for Mashable…Reposting it here for context —– In his post on why the traditional CPM model doesn’t work anymore, Dave McClure breaks the CPM denial balloon, noting that the popular content-centric, keyword-based Google Adword … Continue reading →

Posted in Monetization, Social Media, Social Networks | Leave a comment

Is a brand a person?

Posted on May 15, 2009 by

Interesting take from Tom Foremski that illustrates the issues marketers are grappling with in social media. Corporate Social Media Marketing: I Don’t Want A Social Relationship With My Hard Drive  It highlights some of the difficulty with making money in … Continue reading →

Posted in Social Media | 2 Comments

Twitter, twitter, twitter…

Posted on May 13, 2009 by

After my little break I have just started catching up on things. One thing that seems to happened in my absence is that Twitter seems to have taken over the social media landscape. Everyday there is a new update on … Continue reading →

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Social Media Trends

Posted on May 12, 2009 by

Check out Universal McCann report on social media…Some interesting points: 73% of all users have read a blog 184M bloggers – which means a whole lot more blogs than that…Check out our old numbers here Categorization of posts: 57.5% belong … Continue reading →

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Observations from India

Posted on May 8, 2009 by

We just got back from an extended break in India. Some observations: 1. Election buzz is everywhere in India. 2. North India seems to be a whole lot more engaged in the elections compared to the south. 3. Roads, railways … Continue reading →

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