Mobeam – cool scanning tech

Change doesn’t always have to be huge, small changes like improvement in scanning of phones by laser scanners can have huge upside.

Check out this new technology called Mobeam

From a technology perspective, Mobeam enables POS laser scanners to read barcodes on mobile devices. Light-based beaming technology pulses the phone’s proximity sensor LED to emulate the reflection of a barcode, which the laser scanner interprets as “reading” the barcode. Thus, beaming enables a mobile payment app to effectively process all barcoded promotion and non-cash payment types. In many ways beaming is like Bluetooth, NFC or Wi-Fi, a new method of contactless communication between a smartphone and a receiver, in this case, a laser scanner.

Really cool and promising because it enables phones to transmit coupon and payment information to existing hardware – laser scanner. Challenge as always is scale. There are still too few phones (Galaxy only) that have this tech…

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