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Loyalty links of the day

Posted on May 6, 2010

5 Reasons Why Paper Based Loyalty Punch Card,Though A Good Concept For Restaurants Turns Out To Be Costly For Both Franchisee And Franchisor (Great piece Nash!) Cardstar on Android and blackberry – Looks like bar code scanning from phones could … Continue reading →

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Monetization and spam

Posted on June 11, 2009

Great piece for Eric Eldon on VentureBeat about spammy ad networks and practises on facebook. This week I spoke to another big facebook app develop…Overall I think we need to look really closely at facebook claim of app developers generating … Continue reading →

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Allah fun bucks

Posted on June 6, 2009

Just saw this funny cartoon… from Stripcreator With the preponderance of virtual currencies …

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In defense of distraction

Posted on May 26, 2009

Fascinating feature in New York Magazine about how we are dealing with all these technologies that require constant attention and apparently we are not very good at multi-tasking Over the last twenty years, Meyer and a host of other researchers … Continue reading →

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Tons of data, but does it help?

Posted on May 26, 2009

Some interesting data via mediapost sourced from Andreas Weigend, over at the Harvard Business Blog. In 2009, more data will be generated by individuals than in the entire history of mankind through 2008. Information overload is more serious than ever. Andreas is … Continue reading →

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Monetizing social media

Posted on May 21, 2009

Pretty amazing… How to monetize social media – Tencent example

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Google maps targets ads based on addresses

Posted on May 19, 2009

Today I looked up an address for a watch repair shop in Google Search. Then I went to maps.google.com to get a map. Lo and behold, there is an ad for another watch repair shop below the directions. To experiment, … Continue reading →

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How we decide?

Posted on May 19, 2009

Just finished reading “How we decide?“, a fine book by Jonah Lehrer A lot of good stuff in this book…My summary below: Interesting information about the role of automatic nervous system and emotions in controlling human responses to events. It … Continue reading →

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Repost from Mashable: Putting Social Media Monetization in “Context”

Posted on May 18, 2009

Reposting an old article that I wrote for Mashable…Reposting it here for context —– In his post on why the traditional CPM model doesn’t work anymore, Dave McClure breaks the CPM denial balloon, noting that the popular content-centric, keyword-based Google Adword … Continue reading →

Posted in Monetization, Social Media, Social Networks | Leave a comment

Is a brand a person?

Posted on May 15, 2009

Interesting take from Tom Foremski that illustrates the issues marketers are grappling with in social media. Corporate Social Media Marketing: I Don’t Want A Social Relationship With My Hard Drive  It highlights some of the difficulty with making money in … Continue reading →

Posted in Social Media | 2 Comments