Comments on: Branding on the web http://jitendragupta.com/2007/05/25/branding-on-the-web/ Personal Weblog of Jitendra Gupta Tue, 31 Jan 2012 13:29:17 +0000 hourly 1 http://wordpress.com/ By: Google Adsense Ponzi Scheme | Finance Management - Investing Trading http://jitendragupta.com/2007/05/25/branding-on-the-web/#comment-7924 Tue, 21 Jul 2009 14:00:32 +0000 http://karmaweb.wordpress.com/2007/05/25/branding-on-the-web/#comment-7924 [...] Branding on the web (jitendragupta.com) [...]

]]> By: Bobby Hewitt http://jitendragupta.com/2007/05/25/branding-on-the-web/#comment-2316 Sat, 26 May 2007 13:56:48 +0000 http://karmaweb.wordpress.com/2007/05/25/branding-on-the-web/#comment-2316 Very interesting article and no doubt advertising online and off will continue to go in this direction but I believe the metrics of what and how it’s measured will need to change. With cookie and web analytic tracking it will become more and more important to move away from simple demographic targeting and more toward interest tracking. What I mean by that is replacing the demo statistics to individual groups of interest for example instead of targeting women age 30-45 in x income bracket the demo of the future may look something more like a list of common related interests gathered from where you have been on the web and or by your contributions on the web.

]]> By: Subhash http://jitendragupta.com/2007/05/25/branding-on-the-web/#comment-2288 Fri, 25 May 2007 21:57:38 +0000 http://karmaweb.wordpress.com/2007/05/25/branding-on-the-web/#comment-2288 It may not be long before the online behavioural tracking technologies will apply to the real offline work.

For example BMW recently launched an RFID tag based targeted personalized billboard advertising for Mini owners. This concept came out of the SF ad agency BSSP. Read about it here: http://www.rfidjournal.com/article/articleview/3005/

Think about a world where every individual person and item can be tracked using RFID tags. Very much like cookies on the web.

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