Comments on: Human Herd http://jitendragupta.com/2007/04/15/human-herd/ Personal Weblog of Jitendra Gupta Tue, 31 Jan 2012 13:29:17 +0000 hourly 1 http://wordpress.com/ By: kam onn http://jitendragupta.com/2007/04/15/human-herd/#comment-775 Tue, 17 Apr 2007 01:05:10 +0000 http://karmaweb.wordpress.com/2007/04/15/human-herd/#comment-775 When you want not to be part of the herd, try random decision maker.

]]> By: Mark E http://jitendragupta.com/2007/04/15/human-herd/#comment-758 Mon, 16 Apr 2007 11:49:26 +0000 http://karmaweb.wordpress.com/2007/04/15/human-herd/#comment-758 Nice post, but…Er no.

This herd phenomenon is the (somewhat unpopular) truth about human nature and what lies behind mass behaviour (be it markets, fashion or the choice of cola).

We do what we do because of other people and what (we think) they do (or think).

But our brains (and in the West) our culture tell us otherwise. (we’re a “we-species” suffering the illusion of “I”)

We’ve just got human nature wrong, it seems.

Visit us at http://herd.typepad.com or try http://www.amazon.co.uk/Herd-Change-Behaviour-Harnessing-Nature/dp/0470060360 (not yet published outside UK)

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