Because of how we’re doing things a little differently, when we officially launch we’ll be able to drive much much more traffic to a user’s blog, Web site, pictures, resume, etc. One way to think of us is “peer-to-peer targeted promotion” for individuals.

I’d invite you to a sneak preview of our “widget wizard” but we don’t work for wordpress.com yet. If you like, check it out at http://www.othersonline.com/widgets/wizards/ anyway? Because we’re using a tagging-based approach, you can basically show anyone who shares those interest, or make up your own tag and just show your friends. Soon we’ll also have an option where the widget will show you people contextually relevant to the page content.

Lots to do, and we’re certainly not quite there yet, but we hope people will support us with their feedback while we work hard.