Trust, or shall we say distrust, in American society
Check out the fascinating study titled – An examination of trust in contemporary American society – about what do people trust in American society. It looks like
Interestingly, respondents were loath to name a medium that they found trustworthy, and even when they did, the designated medium was not trusted nearly as well as family members or other close associates. In fact, regardless of the nature of the issue—personal, political, or professional—respondents indicated consistently high levels of trust for family members and friends. Additionally, respondents were much more willing to tell us whom they did not trust than whom they did. Interestingly, this result came not just through the survey itself, but through our attempts to advertise the survey to diverse groups. An experience with Beliefnet.org serves as a telling example:
Considering the type of medium we are using (the Internet) how can anyone be sure of anything we find here??
I guess this is another reason engagement marketing is so much in vogue these days…Also the lack of trust in the Internet is understandable especially for the non-tech savvy, older users as they are the most targeted victims of all sorts of identity, phishing and other on-line frauds.
[...] This is going to be an interesting tussle…Already, the public opinion is changing to reflect a growing dissatisfaction with business-as-usual. Overtime, this is going to force enterprises to face up to the limitation of command and control, and lead them to appreciate the power of trusting their employees and customer communities. Posted by Jitendra Gupta Filed in Identity, Social Media, Trust [...]
Don’t trust, just verify « KarmaWeb
December 1, 2006 at 11:11 pm
[...] I just finished reading the latest Scoble book – Naked Conversation. This book provides an interesting take, on how Blogs are changing the way businesses talk with customers. The driving force behind the trend, is the advent of social media and changes in consumer attitudes towards business-as-usual, that is getting companies out of “command and control” and “batten down the hatches” mentality, and forcing them to engage their customers in real conversations. San Jose Mercury News had an article with a number of examples, last week, further confirming this trend. Perhaps best known is Mark Cuban, a billionaire who sold Broadcast.com to Yahoo in 1999 and who owns the Dallas Mavericks and co-founded HDNet, an all high-definition television network. His blog is ranked No. 105 in the Technorati blog rank. His fans read him for his idiosyncratic take on technology and sports, YouTube and the media. [...]
Corporate Blogging « KarmaWeb
December 10, 2006 at 2:43 pm
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Mitchell
January 7, 2009 at 2:02 pm